This year, we proudly celebrate our 60 years anniversary.
From humble beginnings in a 4×4 store in Beirut downtown by our late founder Mr. Kamal Sinno in 1965, we’ve grown to become the industry market leader with 2 distribution companies having a portfolio of 34 premium and carefully selected brands, 5 Retail Concepts and a 6th in inception, a Honk Kong based offshore sourcing company, a service and repair company.
Our journey has been fueled by a commitment to bringing joy to children and families across the Levant region , and an unparalleled passion to what we do.
A heartfelt thank you to our incredible team, partners, and loyal customers who have been a crucial part of this incredible adventure which allowed us to survive despite constant instability.
Here’s to many more years of playful imagination, growth, and making great memories!
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