JoueClub, a global, successful franchise story for the greatest toy passionate entrepreneurs!

Since 1952, JoueClub France has formed a cooperative of toy enthusiasts, offering families an exhilarating toy experience thanks to the scope and diversity of product offering, the outstanding in-store experience and the quality of the staff’s advice.

Toy Market Group Holding hopped on this successful, magical ride & never looked back. Proud owners of 5 JoueClub stores across Lebanon, in key locations to serve all our customers better. Our staff is trained to serve you with outstanding standards, point you to the best suited products for you, and entertain you with unrivaled campaigns & activations.

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A new concept store in the heart of the capital – the first of its kind in Lebanon.

Toy Market Group Holding breaks the barrier of traditional retail in the toy industry with this innovative, mind-blowing concept for the generation Z.

Our approach is bold, trendy, modern & experiential. It is centered on the concept of community – it is in other words; simply cool.

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Shop Smart, Shop Big!

Toys4Less is the first outlet in Lebanon featuring discounted branded toys & baby products. Started in 2015, it has now reached 8 stores across Lebanon, with plans to widen its reach in 2023.

Toys4Less features renown brands from across the world, covering an array of categories to cater the target customers’ needs. The product team sources from more than 200 brands to ensure there is the perfect toy at the right price for every child out there.

Toys4Less is now on its way to expand in Africa.

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Early Learning Center – where playing is learning.

The inspiration: to create a toy business that would inspire and stimulate children to develop as they played.

The vision: to support parents with their child’s early years’ learning and development through play.

Toy Market Group, by acquiring shares in Fizzle, committed to ELC’s inspiring vision, and ensured the availability of quality products through new designs, for babies & toddlers.

ELC Lebanon

ELC experts developed a range of toys that fit into different learning skills. You’ll be able to find plenty of products that fit into your child’s specific interest and help his or her development.

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Everything you need for you and your baby, in one gallery!

Choosing what’s right for you & your baby can be overwhelming, especially for new parents!

Baby Buzz aims to provide you with an all-in one shopping experience that will ease your mind during your maternity & parenting journey…

We intricately curated hundreds of products from elite international brands such as Tommee Tippee, Cam, KinderKraft, Vtech Baby & more…

We aim to become the go-to destination in Lebanon for mothers and mothers-to-be, whether they’re looking for products to buy, or for some parenting advice through our expert workshops held in the Baby Buzz premises.

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MultiPlay – a new mission, a new vision, a new face!

Launched in the first quarter of 2023, Multiplay embarks on a whole new journey of sustainability & mindfulness – with one mission in mind: catering to the needs of families in Lebanon.

MultiPlay! Doctors who bring life back to toys!